The Top Ten Commandments of Good Business

1. Clients are the most important people in any business - in person, by mail, or by telephone.
   
   
2. Clients are not dependent on us; we are dependent on them.
   
   
3. Clients are not an interruption of our work. They are the purpose of it.
   
   
4. Clients do us a favor when they call; we are not doing them a favor by serving them.
   
   
5. Clients are part of our business, not outsiders.
   
   
6. Clients are not cold statistics; they are flesh-and-blood human beings with feelings and emotions like our own.
   
   
7. Clients are not people to argue or match wits with. Nobody ever won an arugment with a client.
   
   
8. Clients are people who bring us their wants; it is our job to fill those wants profitably to them and us.
   
   
9. Clients are the life blood of this and every business.
   
   
10. Clients are deserving of the most courteous and attentive treatment we can give them.